Brand Identity
The Multidisciplinary Association for Psychedelic Studies (MAPS) is a non-profit organization dedicated to changing the way people think of, talk about, and consume psychedelics through research, education, and advocacy. With the objective of developing medical, legal, and cultural shifts so people can benefit from the careful use of psychedelics for mental health, well-being, and connection. The use of modularity, vivid colors, and gradients reflect the depth of experience while utilizing restrained typographic systems to convey a sense of scientific rigor and professionalism.